Business to Consumer - B2C

In-situ consumer research (e.g. in-home, in-store, in-car) do not necessarily generate revealing, enlightening insights if basic methodological conditions are not satisfied.

We strive to ensure those conditions are met through:

• Coherent, systematic articulation of the issues businesses are trying to address
• Careful conceptualization of research projects
• Detailed and transparent operationalization of our researches

These pillares are indispensable for ensuring relevance, reliability and applicability of ethnographic data.

Equally important to our approach:

• How and by who interviews and observations are carried out
• The process by which a rich pool of largely descriptive field data is organized, interpreted and explained to form a bigger picture, in the context of local and global social, cultural, economic, and technological changes.

Our skilled anthropologists and rigorous qualitative data analysts combine efforts with multi-disciplinary expertise to generalize details in a broader context of competitive and strategic factors which influence today's consumers and businesses.

Data generated from interaction with real people in the real world is interpreted, correlated and leveraged in relevance with concrete problems businesses are attempting to address.